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This Collaborative Publishing Project Was Built Following Marketing Trends; it Embraced The Participation of Diverse International Authors; Whose Perception; Rationale And Research Development Helped Signify The Interest And Need For an in-Depth Approach in Consumer Cultural Studies to Provide Perspectives to Tackle The Market's Influence Over Popular Culture; Its Diverse Identity Resources And Intersections Between Influential Analytical Categories; Such as Surroundings; Organizations And Circulation And Distribution of Tangible And Intangible Products. ISBN: 9789585544253